EVI focuses on market development for clean technologies that meet the market demand of the target population. Technologies are appropriate, feasible, affordable, and can effectively reach intended user groups. EVI focuses its market development support on ensuring effective import or manufacturing, wholesale, distribution, retail, installation, and use training of clean technologies as well as ongoing maintenance and servicing where necessary. EVI’s approach also focuses on ensuring that each function within the clean technology value chain creates enterprise or employment opportunities, generating a livelihood multiplier effect beyond just the improvements in well-being that accrue to households that are using the clean technologies. By strengthening the value chain and increasing the number of people who derive their livelihoods from various functions along the chain, EVI works to ensure long-term stability in the use of these technologies which increase resource efficiency and lead ultimately to healthier and more sustainable environments.
EVI provides support through:
- Value-chain analyses of natural resource sectors to reveal clean technology demand;
- Market feasibility assessments of clean technologies;
- Partnerships with design firms to bring new technologies to market;
- Business and financial training for actors along the value chain;
- Access to viable financial services for actors along the value chain; and
- Support to new enterprises or employment models that create livelihood opportunities for vulnerable rural or urban populations within the clean technology supply chain.
Recent EVI projects related to Sustainable Technologies include:
- South Africa: Value-chain analysis of the construction industry as part the U.S. – South Africa Partnership for Skills Development (PSKD) and YouthBuild International; identification of enterprise opportunities in the supply, distribution, and sales of green building materials and products;
- Kenya: Comprehensive market assessment to identify alternative economic opportunities in semi-arid land areas of Northeastern Kenya; identification of enterprise opportunities in the production and sale of household-level alternative cooking fuels and the sale of household solar lighting products;
- Tanzania: Market research to identify barriers to entry and competitiveness of women-owned, sustainable fuel briquette production enterprises; provision of training for women on critical enterprise development and management skills; and technical assistance for women on improving physical characteristics of fuel briquettes to better to compete with traditional charcoal; and
- Madagascar: Adaptation of entrepreneurship training materials to build the capacity of micro-franchisees offering affordable household solar lighting products to bottom of the pyramid consumers in developing countries.